Melbourne, Australia October 20, 2016

Calvista are pleased to announce a new agreement to streamline the distribution of all pjur products in Australia and New Zealand. This year marks the 15 year anniversary of a strong and valued partnership between Calvista and the pjur group.

Founded in 1995, the pjur group launched its first bottle, pjur “Original” in the European market. Growing steadily and developing into one of the world’s best and most trusted brands of personal lubricants, pjur expanded distribution to Australia and New Zealand in 2001, choosing to partner exclusively with Calvista and marking the foundation of what would become a strong and enduring partnership.

“We are excited with the new streamlined distribution agreement with pjur” said Roger Sheldon-Collins, General Manager of Calvista. “pjur stands for uncompromised quality, not only in their products, but the way they do business”. ”It’s been 15 years that pjur and Calvista have been working together and we look forward to many more years of representing the pjur brand in Australia and New Zealand.”

“This new direction will increase the level of support to our retail partners in Australia”, said Alexander Giebel, CEO and Founder of pjur group. “We’ve been working closely together with Calvista for many years now and we are very happy to announce this new level of partnership. We are confident that our Australian retail partners will experience the best possible service and supply of pjur products.”

Retailers interested in stocking the pjur range can contact Calvista at