To celebrate the release of the new book “Grey” by EL James and new playroom packs by Lovehoney, BeDaring and The Love Group ran a competition for all staff. The promotion resulted in a significant spike in sales for Fifty Shades of Grey Pleasure Collection and was won by Sharon Young. Sharon won a new iPad for the highest sales over the promotional period. “BeDaring staff have always been great supporters of the Fifty Shades of Grey Official Collections Approved By EL James, and attended The Love Group’s film premieres during Valentines. Its great to work with such a good team who are passionate about the ranges.” said Rob Godwin CEO of The Love Group, exclusive distributors.

BeDaring recently won the best adult chain of stores at an industry awards night. BeDaring director Keith Boswell said “My thanks to Sharon who really got behind the 50 Shades of Grey store competition selling the largest volume of 50 SOG merchandise company-wide” said Keith. The 6 week competition was run to coincide with the release of the 50 Shades DVD. “Our thanks also to the Love Group who sponsored the competition providing the Ipad prize, we look forward to the next 50 SOG promotion.”

For more information on BeDaring go to  To place orders for Fifty Shades of Grey Official Pleasure Collection go to or call 07 3846 6924