Attending the UK premiere of the movie as guests of Universal Pictures and author E L James, Lovehoney co-founders Neal Slateford and Richard Longhurst said: “We would like to thank Universal Pictures for crediting Lovehoney as official suppliers to the Red Room and look forward to the next two films in the Fifty Shades of Grey trilogy.”

Lovehoney’s Product Director Bonny Hall and Logistics Manager Joy Hall were also invited to the movie’s premiere at Leicester Square in the heart of London’s glittering West End. More than 3,000 fans screamed as the Lovehoney team and the film’s stars Jamie Dornan and Dakota Johnson, director Sam Taylor-Johnson and author E L James walked down the grey carpet.

Exiting the screening, Slateford enthused: “It’s a hugely enjoyable film and the sex scenes are sizzling. I can say without question that this movie is going to be very good for everyone in the adult business.”

Fans of the book will be pleased to hear that Christian Grey’s tie is used first as an impromptu bondage accessory. The official Christian Grey’s Tie is one of 52 products personally approved by E L James in Lovehoney’s Official Fifty Shades of Grey Pleasure Collection.

Lovehoney recently launched The Official Red Room Collection, a range of 10 high-quality leather bondage items inspired by scenes from the film. Products that feature prominently in the film include a leather flogger and riding crop as Jamie Dornan’s Christian Grey introduces Dakota Johnson’s Anastasia Steele to the pleasures of the Red Room.

Lovehoney further cemented its special relationship with Fifty Shades of Grey by attending the exclusive after-party with the movie’s leading players as guests of author E L James. Product Director, Bonny Hall was able to discuss the Red Room with Jamie Dornan while celebrity guests posed with the Official Pleasure Collection in the exclusive photo booth at the party.

Lovehoney holds the exclusive worldwide license to design, manufacture and sell adult pleasure products based on the Fifty Shades of Grey trilogy by E L James. More than 60 products are available in the Fifty Shades of Grey Official Pleasure Collection, the Fifty Shades of Grey Red Room Collection and Fifty Shades of Grey Sensual Care Collection. This is distributed in Australia and New Zealand in all good adult stores by The Love Group

For more information about stocking Fifty Shades of Grey items please contact the Lovehoney Australia team at or call 07 3846 6924

Rob Godwin

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