UK sex toy manufacturer, Lovehoney, have been celebrating after winning a top licensing award at the 2015 LIMA Awards in Las Vegas last month.

The online retailer’s Fifty Shades of Grey The Official Pleasure Collection beat off stiff competition in the category ‘Best Film, Television, or Entertainment Live Action Licensee for Hard Goods’.

LIMA, short for The International Licensing Industry Merchandisers’ Association, is the leading trade organisation for the global licensing industry.

Lovehoney Co-owner Neal Slateford was in Las Vegas to pick up the award and said: “These awards are genuinely the ‘Oscars’ of licensing and we’re immensely proud to have received this award. It just goes to show that all of the hard work that went into this exciting collection has paid off.”

The sex toy company were up against the likes of JAKKS Pacific’s Maleficent product line and Hasbro, with their Star Wars Inquisitor Lightsaber.

Lovehoney secured the exclusive worldwide licence to design, manufacture and sell Fifty Shades of Grey sex toys, bondage items and pharmacy products approved by author E L James back in 2012. In 2014, the sex toy company sold one million units of the Fifty Shades of Grey Official Pleasure Collection.

Lovehoney has also been ranked the 9th fastest growing international company in the Sunday Times’ sixth annual HSBC International Track 200. The ranking is based on Britain’s mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts. It is ranked at number nine nationally and number one for the South West region of England after overseas sales grew 146 percent to £5.1m in 2014. The Bath-based business noted that it has launched U.S., Australian, French, German and EU websites over the last two years and has benefited from the popularity of “Fifty Shades of Grey,”

“This announcement is very exciting for us and we’re thrilled to have ranked so highly,” Lovehoney co-founder Neal Slateford said. “Seeing Lovehoney grow so quickly overseas has been incredible and a very exciting journey for everyone involved.”

In recent weeks, Lovehoney announced the latest in its line of Fifty Shades merchandise with The Official Fifty Shades of Grey Playroom Collection. The range includes six bedroom restraint pieces inspired by Christian Grey’s ‘Red Room’, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger.

If you’d like to know more about stocking any of the Fifty Shades of Grey Official Collections, please contact The Love Group on 07 3846 6924 or

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