With over 25 years experience in providing services and advocacy to adults-only businesses, the Eros Association is Australia’s longest serving adult industry association. Eros is an incorporated, not-for-profit membership-based organisation.

The core focus of the Eros Association is ensuring members success through a combination of professional representation, education, advocacy and service provision.

Our Mission is to :

Secure a responsible and non-discriminatory legal framework for adult businesses to operate within.
Provide an on-going and positive public relations campaign for the benefit of the adult industry.
Support, educate, inform and empower our members.
Provide referrals to a wide range of services required by our members, both general and industry specific.

Eros Association: the industry association that supports you

The Eros Association provides tailored member benefits for different facets of the adult industry. General member benefits include:

Affiliate services including connections to industry-friendly insurers, lawyers, financial service providers, online professionals and industrial relations consultants.
Business advice including legal compliance information, how to deal with banks, employment advice, online retail and utilising effective marketing campaigns and social media.
Individual advocacy services including media relations, government consultation, law enforcement and dispute resolution advice regarding banks, employees or allied services.
Social networking opportunities including events and direct contact to leaders within the industry.
Marketing and promotion opportunities through the Eros Newsletter and the opportunity to advertise and provide articles for the New Eros Journal.
Professionalisation through industry codes of conduct and internal dispute resolution mechanisms.

About the Adult Industry

Australia’s adult industry is incredibly diverse, encompassing a variety of businesses within adults-only retail, wholesale, media and entertainment.

Adults-only professionals have been pioneers in creating a more sex-positive and inclusive Australia by providing a strong voice on free speech and sexual freedoms.

Although it is difficult to estimate the size of the industry down under, adults-only businesses employ thousands of Australians from a variety of backgrounds.

Key to the industry’s success has been upholding progressive values of creativity, respect and diversity.

Our Team

Rachel Payne (General Manager)

Rachel Payne is the General Manager of the Eros Association, where she has advocated for sexual freedoms and a discrimination-free environment for adults-only businesses across Australia. Rachel comes from the industry, having travelled the world as burlesque performer Freckles Blue. Rachel is in the Guinness World Records as part of the longest burlesque show ever performed.

Rachel’s background has included stints in political campaigning, project management and law reform. Rachel holds undergraduate degrees in sociology and politics as well as a Masters in Policy and Human Services. Her interests include fighting for drug law reform and sexual freedoms.

Jarryd Bartle (Policy & Campaigns Advisor)

Jarryd Bartle is Eros’ Policy and Campaigns advisor drawing on his extensive experience as a lawyer, civil liberties advocate and policy consultant. Jarryd advocates for evidence-based public policy in relation to the adult industry challenging the moral panic, over-regulation and criminalisation of adults-only products and services. Along with his work for Eros, Jarryd is a policy consultant to a variety of organisations on drug policy and criminal justice reform. Jarryd is also a regular public commentator on civil liberties matters.

Robbie Swan (Consultant)

Robbie Swan started lobbying for the adult industry in 1988 through the Adult Video Industry Association. In 1992, together with his partner, Fiona Patten, he initiated the Eros Foundation – later to be called the Eros Association. In 2009, they started the Australian Sex Party.

Robbie started his media career as a contributing editor for Australian Penthouse. In the mid 1980s he founded and edited Australia’s celebrated political humour and satire magazine, Matilda. Before joining the adult industry he spent a year producing Phillip Adams’ radio programs. He is now a consultant to Eros and a contributor to the Eros Journal.